A customer data platform, commonly called a CDP, is software that collects customer information from multiple sources and brings it together into unified customer profiles. Instead of keeping website activity, purchase history, email engagement, and CRM records in separate systems, a CDP helps businesses...

A customer data platform, commonly called a CDP, is software that collects customer information from multiple sources and brings it together into unified customer profiles. Instead of keeping website activity, purchase history, email engagement, and...

A customer data platform, commonly called a CDP, is software that collects customer information from multiple sources and brings it together into unified customer profiles. Instead of keeping website activity, purchase history, email engagement, and CRM records in separate systems, a CDP helps businesses create a more complete view of each customer. This unified data can support marketing personalization, customer segmentation, analytics, advertising, and customer experience improvements. Teams can understand how people interact with the business across different channels rather than examining each touchpoint separately. That makes customer data easier to use for both strategic decisions and automated campaigns. CDPs have become increasingly valuable as businesses use more digital tools and...

What Is a Customer Data Platform? A customer data platform,...

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